NZ-owned family business Forty Thieves is excited to see some of their products such as Peanut Butter and SuperFood Butter rolling out at more than 85 The Warehouse stores nationwide.
Shyr Godfrey, Co-Owner and Marketing Director says: “We have also launched two new SKUs (Chocolate Fudge and Cinnamon Donut Peanut Butters) in October, which have now been core-ranged in Foodstuffs. We’re participating at the NZ Fair at Cold Storage in Singapore next month and have some cool NPD coming up.
“Some of our team’s recent achievements include 122% significant growth in our three main export markets (Singapore, Malaysia and Taiwan) with new store ranging in Mercato, Malaysia; 28% growth for our Peanut Butter in Woolworths over past 12 months and improved ranging in Woolworths off the back of this (3 x SKUs now ranged in up to 172 stores).”
Forty Thieves Co-owners Shyr and Brent Godfrey say: “We are true believers that quality, natural food can fuel life’s everyday adventures, whether big or small.”
“Ali Baba and the Forty Thieves was the inspiration for naming our nut butters. It’s a tale of an enchanted cave filled with hidden treasure. The cave can only be unlocked with the famous passcode; ‘Open Sesame!’
“In our story, the treasures are the nutrients hidden inside nuts and seeds. And when we turn them into nut butters, they’re not just healthy, but delicious and versatile too.”
