Cookie Time Limited has again been named New Zealand’s number one FMCG distributor, in the recent 2023 Coalface Consulting ALL Channel Supplier Satisfaction ranking.
Cookie Time beat out industry giants Coca Cola and Tip Top Ice Cream to take the top spot for the third year running, drawing on the strength of its franchised distribution network to deliver outstanding supplier and service levels.
The Coalface survey is the benchmark for industry performance, with annual surveys measuring the service level performance of more than 110 suppliers across the FMCG industry. Some 1206 individual stores across multiple FMCG channels were surveyed, including all Grocery retailers, all Oils, and Organised Convenience/Route outlets. The results have Cookie Time as number one once again by overall satisfaction rating across all stores.
Cookie Time runs a franchised distribution model, comprising 51 franchise business owners running territories from the top of the North Island to the bottom of the South Island. They represent, distribute and merchandise Cookie Time’s iconic brands including Cookie Time, OSM, Bumper and Em’s Power Cookies.
Geoff Smith, Coalface Partner and Director, says the number one ranking is a huge achievement.
“This is overall satisfaction, across all channels, and that’s no mean feat. It’s a hard fought category, with a relatively small local company testing itself against the big global players who often have teams of reps, delivery people and merchandisers. It really shows the strength of the Cookie Time franchisee model, and the value of the personal touch.
“The survey feedback tells us what Cookie Time franchisees do exceptionally well, which is to make their customers lives easy. They turn up on time, maintain consistent schedules, keep stock on shelves looking fresh and tidy, and replace out of date stock; all with a smile,” Smith says.
Sam Pollock, Cookie Time National Sales Manager, says the number one ranking is a testament to the ongoing dedication of franchisees, and the wider Cookie Time team. “We’re proud of everyone in the Cookie Time world who has helped us secure a number one result, three years in a row. Every team member, from bakery to shelf, is passionate about delivering the best product, on time and in full, to our consumer,” she says.
“On the frontline, our franchisees deliver a world class experience to stores across New Zealand. They’re a highly committed and engaged group, who care deeply about ensuring the best outcomes for our retail partners and consumers. Equally, thank you to the stores who have supported our franchisees, brands and business for over four decades. The depth of relationship with our retailers makes the number one result all the more meaningful.”
For more information, please contact Sam Pollock, Cookie Time Limited National Sales Manager, email sam@cookietime.co.nz or phone 0274 270 789.
